Hello! This may not be the first blog I have ever created, but it is certainly the first with a purpose: I am a junior Integrated Marketing Communications student at Ithaca College and am taking a class in which we must choose a current issue in the media world and then create a blog related to that topic.
My chosen topic is Entertainment Branding. I will be looking at this topic from a fairly wide perspective, and hope to answer the following questions throughout the course of the semester:
-What are new trends in advertainment?
-Are advertisers actually getting their point across?
-Does it ruin the message by having it so closely tied to a game or some other form of what has traditionally been entertainment for the consumer?
-How far will people go to integrate advertisement messaging with entertainment?
As an IMC major, I am extremely interested in this topic. Through blogging about the subject, perhaps I will come to a conclusion as to the effectiveness of this relatively new idea. It should be exciting!
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