Advertising That Goes Up Your Skirt

Via Trendhunter:

About a year ago, I decided to call the Axe hotline. The premise of the touchtone experience is that you, the male consumer (okay, not me, but work with me), wore Axe and are now being hounded by, well, everyone from your exgirlfriend to your bestfriend's mom.

Axe has always taken the "wear-our-cologne-and-get-laid" campaign to the next level. This product, The Axe "Mmmmousepad" certainly does that:

I'll admit it: As misogynistic and demeaning I'm sure many of many friends would find it (and yes, I do think it's rather risque), I love it! Really, can you help loving the creativity behind this idea? It definitely goes with the tone Axe has always managed to carry, while taking it a step further, and staying memorable. Whether or not they wear Axe, I can see many of my male friends having this mousepad in their dorms. It's an item to show off to your friends, all the while knowing it's nothing more than a piece of denim stitched to a mousepad. Beyond that though, it's a cool piece of denim stitched to a mousepad. Who cares if these guys are wearing the cologne? They still want a piece of the Axe product!

Now, if only I could come up with something as simple and awesome as that...