Via Adverblog:
Jeep's new website promoting the Patriot automobile is a bit difficult to use but the end result is completely worth it. The tag line for the campaign is "The greatest story you've ever told," and if I'm reading the site correctly it seems to be somewhat true: Users register to submit a continuation of the story line (Marvel Comics started the first page) and by registering, will receive a printed copy of the comic when it's completed. You do not have to register to view the comic, but if you don't then you will not get the printed version.
The entire comic is user-generated, and it's all focused around the Jeep Patriot. I'm kind of hoping they really do print off a free copy at the end of it for all registered users because that's a seriously awesome product placement -- openly creating entertainment around a product rather than making a product fit into the entertainment. Great for Jeep and fun for the comic fans.
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