Via Adverblog:
20th Century Fox's recent DVD release of Eragon was accompanied by the release of a website that promotes dragons as a form of transportation. Mind you, I haven't seen the movie, but it seems to take place in the past (future? another dimension of the present?) in which dragons exist and young heros fight to free the princess.
The site is definitely amusing, with the user being able to change colors of the dragon as well as add the stereo system and other fun little accessories (eye patch and lasers, anyone?). However, I'm confused... is there a reason my dragon initially looks like the VW Beetle?
It all begs the question of What the heck did Volkswagen have to do with the movie?? I can't find any real link between the two other than the minisite. Additionally, when I do a Google search for either Eragon or Volkswagen, the site does not come up. It's entertainment, sure, and it's advertising... but how effective can it be if you have to be seriously in the know to find it?
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3 comments:
The joke is that they talk about it like a revolutionary new car, but then when it's revealed, it's a dragon.
Tongue in cheek. Volkswagen had nothing to do with it whatsoever.
10 points each for weeks 8 and 9
5 points extra (for your good promotion plan and for getting a comment from someone from Leo Burnett)
Ahh, okay. Thanks for clearing that up, Ryan.
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