Why, Uma Thurman, why?

Via Adverblog:

Pirelli Tires has a new website for its newest online movie, entitled "Mission Zero." Something to do with promoting their new tire, the P Zero?

I watched the movie, played around a bit on the site, and walked away feeling more confused than anything else? My first instinct was -- as on Adverblog -- the yellow plus Uma Thurman was very reminiscient of the "Kill Bill" movies. And, really, hasn't enough time gone by that we don't need to have that connection made?

The movie itself was boring, bland, and made little if any sense. I got more information on the way a Lamborghini runs than the tires... and didn't even see anything about the tires until the last scene. Maybe it's just because I don't know anything about cars (for weeks, when people asked me what kind of car I have, my response was, "Um. Ice blue?") but when I see a car chase, I think more about how cool the car is than about the tires.

My conclusion? Bad move -- and bad movie.