Cute. Interesting. Not Fantastic.

Trident Chewing Gum recently launched a new site to promote the Trident Splash (Soft Splash? Splash Soft? The name is on the screen briefly throughout the visuals but not long enough to stick in my head), to which my friend sent me the link. The setup is actually really interesting; the premise is that the viewer is watching a "scientific" DVD based on the pleasurable experience of chewing gum. There's a short movie, and you can skip around between chapters, as well as some bonus content - a quiz as well as some other random information relating to mastication.

My only problem is probably that, other than the quiz, there's little actual interactivity. However, I do love the use of DVD-style advertising; I've never seen any sort of advertainment like this before. The site features Warnings and Copyright information, as well, just as though the viewer is watching a movie.

The site itself doesn't make me want to run out and chew Trident, but the constant watching of a number of people chewing the gum makes me crave something to chew on -- food, gum, whatever. Of course, it's possible that this is just a side affect of me writing this entry close to dinnertime!