OK.... Go!

VH1 recently released a list of the 40 Greatest Internet Superstars. Number 8 would be a band by the name of OK Go. The reason?

"The video features boy band dance choreography on treadmills. Choreographed by front man Damian Kulash's sister Trish the band practiced 16-20 times before they landed the single take that became one of the most watched clips in you tube history. The video made for only $4.99 (the cost of the videotape), the video became one of the most downloaded videos in you tube history." (taken from the VH1 list linked above)

In early 2002, when I first heard a demo of "C-C-C-Cinnamon Lips," I knew this was a powerpop band to be reckoned with. I couldn't have been happier to see that they had taken advantage of the then-still-thrilling YouTube and created the greatest form of advertainment I can think of: A viral video that only gets funnier each time you watch it... and never fails to amaze the viewer. Even when said viewer can, um, now do the dance, too.

Thanks to the You Tube videos, OK Go has now become known as "that band." You know, the band that makes awesome music and is obviously having a fantastic time doing it. The band that has a game on their website in which "OK Go has been kidnapped by a brutal band of Swedish nycleharpa players, intent on destroying the will to rock and replacing it with the will to play medieval stringed instruments. It's up to you to save the band by chasing down the kidnappers and ramming the crap out of their van."

Whether or not people are actually buying the records, people are talking about the band. I've seen the video on teen chats, weight loss forums ("Man, I wish I had that stamina when I go to the gym") and music boards. For a self-proclaimed Internet-promoted band, what else could they want?

All of the band's videos can be found here. "Here it Goes Again" is the treadmill video mentioned on the VH1 list.