Via MIT Advertising Lab:
In case you haven't figured it out yet, I'm a fairly avid music fan. I've used everything from Napster to Kazaa to Gnutella to Limewire to, yes, even Audiogalaxy! I'm... well... not the RIAA's best friend, I can tell you that much. I have switched to using a combination of iTunes and Ruckus though, so the "new" laws won't affect me!
But, finally, someone is doing something -- and it's not something annoying! Media Defender is an expert in the world of P2P (Peer-to-Peer) filesharing and has some innovative ways to get users to switch to legal downloading.
The company has released what they call "decoys" on P2P networks, so that users searching for, say, the new Arctic Monkeys video, will receive a teaser clip of the video, or a song by a similar artist.
Everyone benefits here, except the consumer's wallet. The consumer gets to "discover" new bands, the artist doesn't loose money via illegal firesharing, and the label gets to promote their band in a roundabout way. And then -- hopefully -- the consumer goes and buys the album, single, or video.
Except, wait... don't computers, labels and, as they say in the movie Empire Records, "the man" generally have a hard time judging what a buyer likes based on one other band? I'd much rather take a mixtape from my friends and go from there. I'll use iTunes to hear more songs if I like it, I promise!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment