Soda-Pop!

Via MSNBC:

Growing up near the NYC/Long Island border, I was privy to both watching some awesome advertising schemes in the city and listening to some amazing pop punk music on the island. Cartel may not be not be a pop punk Long Island band (they're from Georgia) but they're in the middle of what could potentially be a pretty sweet campaign.

Dr. Pepper is starting a new campaign in Manhattan in which they pay for Cartel to, literally, live in a bubble while writing material for their new album. The catch here is that MTV gets to film the band's entrance, exit, and compile scenes for two more shows on the air.

While it's not specificially stated, I'm going to assume that Dr. Pepper is going to saturate the interior of the bubble with red merchandise as well as probably own most of the commercial blocks when video is aired. I can't think of anything else they'd get out of this.

I used to go to Warped Tour ever year and everyone always knew who sponsored that, just as people know who sponsors any concert they attend. No brand to my knowledge has ever sponsored this aspect of the music industry, and hopefully the publicity will propel Cartel to greater heights. Dr. Pepper's name will certainly be highlighted here, which is a great move for them. Overall, I think this could really work out well.